Is MagicBand the Answer to Next Generation Theme Park Experience?

Since its announcement in 2013, Disney World's NextGen project- MyMagic + is seen as a landmark move on part of the company in taking forward theme park vacation to the next level. Being termed as Next Generation Experience, the billion dollars Project features a new ride reservation system called the FastPass + (FP +) ,…

Since its announcement in 2013, Disney World's NextGen project- MyMagic + is seen as a landmark move on part of the company in taking forward theme park vacation to the next level. Being termed as Next Generation Experience, the billion dollars Project features a new ride reservation system called the FastPass + (FP +) , which replaces the traditional Fastpass (FP) program. The Project also brings a My Disney Experience (website and mobile app) and a MagicBand system, which integrates all our vacation essentials with a magical wristband. Whether it's the hotel-room key that you are looking for or the park tickets; Whether you are making payments or managing the reservations, the RFID-enabled wristband is all that you need today.

Truly, Disney seems to have bought a basic change in the way we looked forward to our future theme park vacations. The pursuit for a more advanced and flexible theme park experience probably comes to an end with this billion dollar future vacation initiative. Also the rolling out of MyMagic + already started influencing guests' experiences today. And the company is really excited about it.

However, there are some speculations about MyMagic + that question the credibility of the Project and its features such as the MagicBand system. According to the latest development in the hotel access system today guests will soon be able to use their cell phones as room keys. The visitors simply have to tap or scan their smart phones to enter their rooms. As such there are discussions on whether fans would rather go for a more expensive and dedicated Disney access system or just simply prefer to have their cell phones as mode of admissions. For some it seems Disney is at the wrong end of the stick with such a huge investment. The company should have waited for some more time and follow the industry standards by using cell phones as notifications instead of creating its own cost access system.

Sure the use of cell phones to manage our theme park access system will be much simpler and less expensive. And it's also true that possibilities to Incorporate the use of cell phones in other areas of future theme park vacations are many. But then MagicBand is a true Disney property – already installed and available for use. Also by developing its own system Disney ensures a better control over the experiences it promises to fulfill in future vacations. And I think visiting the parks with the new Wristbands is certainly a unique experience.